The Baby Boomer Generation Will Be The Trailblazers That...

By 2030 the life expectancy is estimated to be 82.3 years of age, which means more people will enjoy a longer, healthier, and active lifestyle than ever before. The Baby Boomer generation will be the trailblazers that change the attitudes towards aging by remaining productive citizens in their communities and showing the younger generation that growing older does not mean that they are giving up the joys of living. In fact, many older adults will start enjoying life by having the time to do things that they were never able to do because of work and family responsibilities. Healthy seniors who are fortunate enough to be sufficiently prepared for their retirement are able to travel, spend time with family, go back to school, learn a new hobby, and much more. Promising Statistics When aging statistics are looked upon in a positive light, it shows that 90-94% of people aged 65 or older and 70% of people aged 85 years or older are unlikely to experience the effects of dementia (Chapman et al 2). This means that the majority of seniors will remain present in their minds and have the ability to function cognitively equal to anyone else. In addition, recent research reveals â€Å"[t]he effects of the aging process itself have been exaggerated, and the modifying effects of diet, exercise, personal habits, and psychosocial factors underestimated† (Rowe and Kahn 143). Older adults who practice a healthy lifestyle, remain active and involved in their community, significantly lowerShow MoreRelatedMarketing Mistakes and Successes175322 Words   |  702 Pagesfind this new edition a worthy successor to earlier editions. I think this may even be my best book. The new Google and Starbucks cases should arouse keen student interest, and may even inspire another generation of entrepreneurs. A fair number of the older cases have faced significant changes in the last few years, for better or for worse, and these we have captured to add to learning insights. After so many years of investigating mistakes, and more recently successes also, it might seem a