Obesity in Ameirca :: Overweight Obese essays

Did you know that 20% of Idahos population is obese? According to the CDC (Center for Disease Control and Prevention) approximately 127 million adults in the U.S. are overweight, 60 million adults are obese, and 9 million adults are severely obese. One-third of the American adult population is affected by obesity to each one year and is increasing. The definition of obesity varies depending on what one reads, exactly in general, it is a chronic condition defined by an excess amount of physical structure fat. A accredited amount of body fat is necessary for storing energy, heat insulation, shock absorption, and other functions. The normal amount of body fat (expressed as region of body fat) is between 25-30% in women and 18-23% in men. Women with over 30% body fat and men with over 25% body fat are considered obese. obesity is the second leading preventable disease in the U.S.. We chose this topic because as athletes representing Lewis Clark State College we think it is importan t to live a healthy life style. argon you obese? This is a question that can be solved by a calculation. Divide your weight, in kilograms, by the square of your height, in meters. Calculating BMI put across of Form 1Weight (lbs) height (in)2 x 704.5 =BMI Bottom of Form 1This is called your BMI (Body Mass Index). If the ratio is roughly 27 or more you are considered obese, but if the ratio is 40 or more you are considered severely obese. Other methods of finding out if you are obese is by your waist circumference, blood tests, or skin-fold measures. There arent any specific symptoms, but with obesity there are major health problems that contribute to the disease. Some risks from obesity are arteriosclerosis, eternal rest apnea, skin disorders, gallstones, type two diabetes, cancer (prostate, breast, uterus, colon, and gallbladder) arthritis, and depression. These risk factors will have a higher probability on an obese or overweight psyche with one or more of these health-relate d problems.Obesity has been seen in America since the 1960s, but now it has become a health concern. The CDC reported that in 2005 obesity would communicate a 500,000 death toll , over taking smoking as the leading cause of death if the trend continued in 2004 of 400,000 deaths. There is no real reason or understanding why one culture will grow bigger than another, but it is obvious why a certain individual will gain weight.

Sub-Saharan Africa Essay -- Africa Geography Essays Geographical

Sub-Saharan AfricaAfrica is the second largest of the earths seven continents, covering about 22 percent of the worlds total land bea. From its northern most point, to its southern most tip is the distance of nearly five thousand miles. Africa is both north and south of the equator. The Atlantic Ocean is located west of the continent, and the Indian Ocean is on the east. Width of the continent is also nearly five thousand miles. Although Africa is so large, much of it is inhabitable. Desert soils, which have little organic content, cover large areas. The Sahara Desert, in the northern scatter, covers more than one fourth of Africa, and the Kalahari Desert is in the southern part of the continent. These two deserts are a natural detriment to the African continent because they make it difficult to reach the inland where most of the people live. Although Africa is relatively close to Europe, travel by land over the Sahara desert is truly prohibitive. Another topographical feature that also isolates the central region of Africa is the coastline. Africa has a timed coastline characterized by few indentations. Because of the smooth coastline, natural harbors were non-existent. Today, however, there are important coastal cities, such as Lagos and Dakar. With the exception of the Mediterranean coast, most of the coastline is low-lying , chiefly narrow and rising sharply to high elevations. The African climate and topography varies greatly. Although temperatures are usually high, due to being so close to the equator, rainfall, soil quality and elevations are of various degrees. Because most of the African continent has not been covered by water for millions of years, soils have developed according to their weathering e... ...bances began to emerge, and the economy began to drop. Unrest cost many an(prenominal) lives, until demands for change were heard and the political system was revised. In 1994, the South African people went to the polls for the first time and held a democratic election in which Nelson Mandela became president. The country of South Africa has made strides in healing their broken country. Economic ways started in the nineteenth century, still have a hold on the countries of the sub-Sahara today. These countries are all impoverished and have seen horrific civil wars, however, the general consensus is that they are making slow improvements in their economy. The starvation, overpopulation and health problems are still very evident. Perhaps continued assistance coupled with education and protection will keep them on the road to stability and more rewarding lives for their citizens.

The Theme of Colonialism in Shakespeares Tempest Essay -- colonizatio

The Tempest, by Shakespeare, offers the reader a variety of themes. The one theme that stands out the most is that of colonialism. During the time of Shakespeare, many European countries such(prenominal) as Spain, France, and England, were expanding their borders by taking over less developed countries, referred to as colonies. During this time of exploitation, there was skepticism concerning the possible success of the colonies. While some scholars reckon that the play is about the Americas, I argue that the play reflects on colonialism in general and how it is destined for failure which is shown through the characters relationships throughout the play.During the 1600s the English decided to have people colonize in the Americas for the potential resources and wealth that they whitethorn find. During this time Spain, France, Portugal, and the Dutch have already began trade and exploration in Africa, Asia, and the Americas. England hearing of their riches, didnt want to miss out of t he opportunity. However, during these expeditions, there has been various news beforehand of the strong oceanic storms that would sometimes destroy ships or mislead them from their destinations Such news was not uncommon but due to the storms, many of the people knew the dangers of the journey and would often doubt the success of these explorations. For example, In may 1609, nine ships carrying 500 colonists under Sir Thomas Gates and Sir George Summers had set sail to America to reinforce the colony at Jamestown. In an unusual storm, Gates and Summers were goaded on the Bermudas, before managing to sail to the mainland (Honan 371). News such as this was widespread throughout England and amongst these would be news of the encounters with natives. For example, ... ... such as slavery and exploitation of nature, and excessively gives us insight to the speculations that were common in the time of explorations and discovery. Works CitedCesaire, Aime, Richard Miller and William Shake speare. A Tempest Based on Shakespeares The Tempest, Adaptation for a erosive Theatre. New York TCG Translations, 2002. PrintShakespeare, William, Virginia Mason, Vaughan, and Alden T. Vaughan. The Tempest. Arden Shakespeare, 1997. Print. Third SeriesSmith, Hallet Darius. Twentieth Century Interpretations of The Tempest A Collection of Critical Essays, Englewood Cliffs, NJ Prentice-Hall, 1969. Print.Honan, Park. Shakespeare A Life. New York Oxford University Press, 1998. Print.Marshall, Tristan. The Tempest and the British Imperium in 1611. The Historical Journal 41.2 (2003) 375-400. Print.

Essay --

Diabetes mellitus is one of the common diseases of the hormonal system. Diabetes is a disease caused by a number of factors such as due to complete or partial loss of insulin production or complete or partial loss of its action or both. whatever the type of diabetes, the main feature of all types of diabetes is wondrous level of blood glucose termed as hyperglycemia. A disease forming alterations in capillarys basement membrane thickening, elevation of matrix of vessel wall and proliferation cell leading to the vascular complications such as narrowing of the lumen, and early atherosclerosis. Diabetes is found to be related with the opulent generation of atherosclerosis that affects the arteries involve in the circulation to the heart, brain and lower extremities. As well as diabetic myocardial disease, is one of the complications of diabetes. Diabetes founds to affect about cytosine million people all over the world. The conditions of diabetes leading to the introduction and ge neration of microvascular disorder that is results by the destruction of the small blood vessels and macrovascular disorders that results by the destruction of arteries. In diabetic patient the major reason of inability and death is the vascular disease mainly atherosclerosis.Diabetes elevates the risk of generating coronary, cerebrovascular and peripheral disease. The alteration in the endothelial wall, vascular smooth muscles and functionally active platelets all lead to the pathophysiology progressing to vascular disease. The key factors that are the risk factor for the pathogenesis of vascular complication are elevated blood glucose levels, glucose intolerance, elevated lipid profile and hypertension. Deliberating various long term and threatening diabetic... ...vel also found elevated in the diabetic individuals as comparing to the non diabetic individuals. All platelet indices like PLT, PCT, MPV and PDW are associated with the determination of platelet activity, in which ele vated MPV and PDW has been documented as main a factor that is associated with the complications of thromboembolic. In previous study elevated MPV and PDW has been found with very poor control of glyceamic index. In previous study it is documented that elevated levels of MPV, PDW, and CRP in diabetic womanly as compare to the male with diabetes, developing thromboembolic complications. Positive relation in between glyceamic index controlling determining factors (FBG and HbA1c) and the indices of platelets (MPV, PDW) demonstrates that HbA1c and platelets indices can be used as alternate indicator for the diagnosis of diabetic complications in early state.

Ozzy Osbourne :: essays research papers

Ozzy OsbourneOzzy Osbournes music is liked by so many commonwealth because of how his lyrics push-down list with real life experiences. Ozzy writes a lot slightly what feels or what he has done. Something that has made Ozzy so popular was the fact that he doesnt care what people think. He always has done what ever he wants. These two characteristics have made Ozzy Osbourne a very popular musician in the U.S and in Europe. want when Ozzy went to meet the big time record executives at CBS record company, his wife Sharon wanted him to make a big impression so she suggested that he deprivation three doves when he walked into the room. Well what ended up happening is Ozzy came into the office, sat on a womens lap at the executive table, released two doves into the behavior and then bite the head off the third one. Another thing helping the situation out was the fact that Ozzy had a little too some(prenominal) to drink that evening as usual. Another thing that Ozzy has done because of the fact that it just made him mad is that one day Ozzys wife Sharon came menage one day and found Ozzy on the floor underneath the piano with a shotgun in one hand and a bloody clapper in the other with seventeen dead cats all around him. What happened is Ozzy had drank and smoked and done all kinds of drugs and he didnt like the cats to begin with so he shot and stabbed every one of them. He just didnt care if they died or not. If thats not enough for you to realize that Ozzy doesnt care about what people think then listen to this. One day Ozzy was in a very expensive motel and once again was drinking heavily, and decided to get to a trip down to the bottom floor on the elevator. Well on the way down he must have had to go to the privy because he ended up taking a crap in the corner of the elevator. When it got to the bottom floor and the door opened there was a thump of people at the doors and they saw him and they were all standing there with there mouths wide open.Ozzy Osbourne was born in the small town of Birmingham England in 1948. His Father (Jack Osbourne) was a steelworker and Mother (Lillian Osbourne) worked in a plant building electronic circuits.

Ozzy Osbourne :: essays research papers

Ozzy OsbourneOzzy Osbournes music is liked by so many the great unwashed because of how his lyrics deal with historical life experiences. Ozzy writes a lot about what feels or what he has d ace. Something that has made Ozzy so popular was the fact that he doesnt care what tribe think. He always has done what ever he wants. These two characteristics have made Ozzy Osbourne a very popular musician in the U.S and in Europe. Like when Ozzy went to impact the big time record executives at CBS record company, his wife Sharon wanted him to make a big impression so she suggested that he release one-third doves when he walked into the room. Well what ended up happening is Ozzy came into the office, sat on a womens lap at the executive table, released two doves into the air and indeed bite the head off the third one. Another thing helping the situation out was the fact that Ozzy had a little too much to alcoholism that evening as usual. Another thing that Ozzy has done because of the fa ct that it just made him mad is that one day Ozzys wife Sharon came home one day and found Ozzy on the floor underneath the piano with a beamgun in one hand and a bloody knife in the other with seventeen dead cats all around him. What happened is Ozzy had drank and smoked and done all kinds of drugs and he didnt like the cats to begin with so he shot and stabbed every one of them. He just didnt care if they died or not. If thats not enough for you to realize that Ozzy doesnt care about what people think then listen to this. One day Ozzy was in a very expensive motel and once again was drinking heavily, and decided to take a trip down to the bottom floor on the elevator. Well on the way down he must have had to go to the bathroom because he ended up taking a crap in the corner of the elevator. When it got to the bottom floor and the door opened there was a bunch of people at the doors and they saw him and they were all standing there with there mouths wide open.Ozzy Osbourne was bor n in the small town of Birmingham England in 1948. His Father (Jack Osbourne) was a steelman and Mother (Lillian Osbourne) worked in a plant building electronic circuits.

Business Plan †Tfbg Essay

ProductThe Functional swal impression Group, Inc. has intentional and is now burgeon forthing a caper of heighten pee products victimisation a micro-targeting strategy. Consumers go away be able to choose from a diverse, heretofore highly specific product offering establish on their auxiliary pabulumary or hydration needs. Each product will be optimized for vitamin content, electrolyte content, caloric content, andenergy boost. We ar shortly in the process of developing three (3) of the targeted prepargondnesss.What engages our enhance peeing products so unique is that every of these products will contain levels of Vitamin D3. Our study competitors from Sobe, to VitaminWater, to Propel, and the rest do not gift enhanced urines that contain Vitamin D3. Because of the amounts of consider into data available, we may be able to make health claims concerning our shapetions claims that the otherwise functional pees cant make. Currently, in that respect is no ma jor seller of a functional pissing product containing Vitamin D3.Why Vitamin D3? Over the last two years, there has been a flowering of research emerging concerning the lack of Vitamin D in our diets. Many physicians agree that the levels of Vitamin D suggested by current U.S. guidelines be insufficient. The lack of Vitamin D in the diet is beginning to gain notoriety by obstetricians, gynecologists, oncologists, pediatricians, and orthopedists across the country giving rise to what is being labeled as a immature epidemic Vitamin D deficiency.Our Technology Vitamin D has chemical properties which causes it to be virtually insoluble in body of water. Therefore, a b incessantlyage company would need to develop the technology to dissolve Vitamin D3 into a water product using regimen grade ingredients while at the same time making a product that is pleasing in both taste and appearance. The Research and Development team of The Functional swallow Group has developed the technol ogy to accomplish these goals.We are now seeking raise capital in frame to finalize our formulation organic evolution and bring these product formulations to market.Investment OpportunityA $500,000 initial investment (available in units of $10,000 each) provides an equity position in The Functional pledgeable Group, Inc. This mount will allow the FBG to bring to pass initial development of its product line, developinformational web- locate, and c over the legal fees and other outgos related to the completion of the second round of keep for the development of the operating company Functional Foods & Beverages, Inc.Exit StrategyOur research has shown that most beverage companies are in the acquisition and/or partnering mode. Recently, many lesser beverage makers feel been purchased by larger entities such as Coke, Pepsi, and Dr. Pepper/Snapple. Some of the more(prenominal)(prenominal) recent purchases include Coca-Colas purchases of Glaceaus VitaminWater and SmartWater br ands ($4.1 billion), Fuze Beverage ($327 million), Agua Brisa ($92 million), and Jugos del Valle ($456 million). Of more interest to The Functional Beverage Group is the recent investment of approximately $5 million the Dr. Pepper/Snapple Group do into Hydrive Energy, LLC. The Functional Beverage Group believes that our functional waters containing D3 will be a good fit for any of those physical compositions and therefore we can offer an charismatic exit plan for our investors.In an otherwise sluggish merger-and-acquisitions market, successful beverage firms are still the darlings of besiege Street deal makers. According to the December 9, 2009 interpretation of the Wall Street Journal, November was the biggest month in over a year for deals involving consumer products and food and sups firms with $12.54 billion in acquisitions. One of those companies for sale is Cliffstar Corp., a New York based fruit-juice and sports-drink maker. Cliffstar has hired Morgan Stanley to conduct an auction and has entered a second round of bidding, said several people familiar with the matter. Closely held Cliffstar has annual earnings around $75 million and is seeking seven to eight times earnings, which would put it a sales price at $500 million to $600 million, according to the article.Budget controlOur revenue and expense projections are based on exhaustive industry research based on the cost to manufacture and market a new beverage product. In estimating revenues, we look at three products currently on the market 1)Wal-Marts Acai-based Energy Drink, 2) Hy-Drive Energy Drink, and 3) DRANK Relaxation drink. These products are thought to be around of the most innovative products at the time of their introduction. Our revenue projections are conservative. If we can achieve early adoption into the major retailers like Wal-Mart or Target, we can far exceed those revenue projections.Our initial investors will become members of The Functional Beverage Group, Inc an intelle ctual proportion development organization. Because The Functional Beverage Group, Inc will have few expenses and we expect to become profitable by Year 2. Most of these profits will be distributed as dividends to our shareholders.Figure 1. The Functional Beverage Group, Inc 5 Yr Revenue ProjectionspicThe Functional Beverage Group, Inc will maintain an approximate 40% stake in Functional Foods & Beverages, Inc (FFBI). FFBI will have the primary state of manufacturing and market products licensed from The Functional Beverage Group, Inc.Figure 2. Functional Foods & Beverages, Inc 5 Yr Sales Projectionspic2. The Functional Beverage Group, Inc.The Functional Beverage Group, Inc (The FBG), an Illinois Corporation was conventional in 2009 with a one core purpose to become the preeminent supplier of functional or enhanced water products. The FBG is developing a line of functional water products based on the diverse needs of the functional water consumer. The consumer will be able to ch oose from a diverse yet highly specific product offering for their supplemental dietary or hydration needs. Each product is optimized for vitamin content,electrolyte content, caloric content, and energy boost. Our marketing will focus on grass roots efforts as well as forming alliances, partnerships, and promotional agreements with A-List celebrities to produce other unique marketing angles. Our business model will be disjointed into three separate entities 1) The Functional Beverage Group, Inc an intellectual property organization responsible for the development and licensing of proprietary enhanced water products and other beverages to be produced and marketed by its subsidiary operating company, Functional Foods & Beverages, Inc.2) Functional Foods & Beverages, Inc the operating company responsible for the manufacturing of products developed by The Functional Beverage Group, Inc. Functional Foods & Beverages, Inc will have the liquid ecstasy right to manufacture and market pr oducts developed by The Functional Beverage Group, Inc. Functional Foods & Beverages will be managed by individuals with food and beverage industry experience. Although this organization will be managed by beverage industry professionals, selected members of the Functional Beverage Group, Inc will act as consultants to the organization.3) Functional Beverage Real solid ground Holdings, LLC a real estate holding company responsible for acquiring any land and buildings associated with the manufacturing and distribution of products sold by Functional Foods & Beverages, Inc. The Functional Real Estate Holdings, LLC will seek to locate facilities in areas where they can take advantage of incentives such as TIF financing, property tax concessions, and vacant or unused property incentives.picFigure 3. Proposed Operating Structure3. management TeamOur core management team consists ofShelby Parchman, President MS Chemistry, Illinois Institute of Technology. Mr. Parchman has worked in new product development in the pharmaceutical and nutrition arenas for both Baxter Healthcare Corporation and the Amoco Corporation (Now BP). Mr. Parchman has years of experience working in the manufacture and formulation of analogs of Vitamin D3. In addition, he has a 15-year track record of success in working with start-up and entrepreneurial organizations. Mr. Parchmans background in product development and nutrition has been instrumental in developing the unique features and formulations of our product mix.Edward A. Williams, Corporate Treasurer JD, DePaul University instill of jurisprudence, CPA (Licensed in IL & IN). Mr. Williams specializes in legal matters in the following practice areas measure Law, Tax Planning, Tax Litigation, Civil Practice, and Federal Taxation. Mr. Williams has represented several notable clients including the late Bernie Mac.Marvin Rux, Business Organization and Management Consultant JD North Carolina Central University School of Law, MBA University of pelf Booth School of Business, Mr. Rux practiced law for more than 20 years, specializing in the following practice areas Real Estate Law and Taxation, Business Law & Development, and Estate Planning. Mr. Rux, no longer actively practicing law, provides consulting services to business development and real estate investment clients.Christopher McGruder, VP of Marketing BA Business Administration, Barrington University. Mr. McGruder has long Marketing, universe Relations and Executive Assistance experience via Edelman PR Worldwide, Merck & Company Pharmaceuticals and Morgan Stanley. His clients list includes several Fortune 100 Companies such as Micro-Soft, Sears, Wrigleys, KFC, Unilever, Kobel Champaign, Mikes stern Lemonade, Cub-Cadet, and Axe Body Spray. He was instrumental in the capabilities development and promotions, and execution of product initiatives and national campaigns.Charles Moss, Marketing and Promotions BA Communications, Southern Illinois University, Mr. M oss has years of experience in the entertainment andrecording industries. Through his organization, Chuck Moss Presents, he has worked with various recording artists in all aspects of management, marketing and promotions. Because his reach stretched from Los Angeles to New York, he has been able to develop a valuable network of celebrities in both the music and sports industry.Terrence Seaphus, Marketing Consultant MS Marketing/Advertising, Northwestern University Medill School of Journalism. Mr. Seaphus is an individual who can gestate a project and follow through to completion. His experience at M&M Mars along with his Northwestern University Graduate School tenure couch the foundation that gave him the tools to succeed in marketing, advertising, diversity training and sales. His understanding of how to take new products through antithetical channels including distributors, retailers, wholesalers, and finally, the end-consumer requires a 21st Century unified marketing effort which happens to be his background.Michael Vick, Marketing Consultant Pro Football Player, Virginia Tech (College), Atlanta Falcons, Philadelphia Eagles. In addition to being an outstanding football player, Mr. Vick has a keen sense of marketing and salesmanship. In addition to being a partner, Mr. Vick has expressed interest in being our first signed celebrity endorser. In addition, Mr. Vick has a list of contacts who have expressed an interest in investing in our endeavor. Mr. Vick still has numerous fans and followers. His jersey is still a best seller in the NFL a good testament to his marketing potential.Pamela Williams, Manufacturing Consultant MS Chemical Engineering, Washington University. Ms. Williams is a dynamic leader with extensive experience in project management, process and mechanical equipment design, and manufacturing start-up. Her broad technical expertise and demonstrated ability to learn technology quickly will enable us to complete project milestones at a fa st pace. Additionally, Ms. Williams has over 12 years of experience working in global manufacturing at Proctor and Gamble.Larry Williford, Project Management MBA, MPM, Keller Graduate School of Business. Mr. Williford has extensive experience in project management. Heis skilled at working with business units to spend a penny sound business strategies, as well as supporting technology strategies. Mr. Williford worked in the IT departments of the McDonalds Corporation, CNA Financial Services, and the Motorola Corporation before starting his own IT Consulting Business Premier Project Management, Inc.4. debutFunctional WatersThe bottled water industry has experienced phenomenal growth over the last ten years. Although low cost tap water is right away available, there is still 71 million bottles of water consumed per day. In 2007, bottled water sales reached $15 billion. Whats fueling the take for bottled water? Bottled water demand is powered by the health and fitness craze. Consu mers are being told that drinking bottled water is healthy and they have responded to the call by increasing their white plague of bottled water on a year over year basis.As the consumer becomes even more health conscious, there is an increased demand for enhanced and functional waters. These enhanced and functional waters contain added ingredients such as vitamins and minerals that allow the manufacturer to claim health benefits related to these waters. Therefore, functional waters have a great product distinction. Demographically, these enhanced waters are especially popular with 18-35 year olds.Industry TrendsAccording to beverage industry experts, the beverage industry has been trending towards lighter, lower nutritionists calorie beverages with an emphasis on taste, refreshment, and function. Functional or enhanced beverages have seen phenomenal growth for the years 2006-2009 where the industry saw sales of enhanced waters and sports drinks up by 36% and 16% respectively for the period. Sales growth has been modest (approximately 3% from Jan 2009 to May2010) during the current recession. However, according to Coca-Cola and Pepsi, sales of the enhanced waters have kept overall beverage sales in the black.Figure 4. Beverage Industry GrowthpicSource Beverage Spectrum, June 23, 2010Factors for Success of the ProductAccording to Michael Bellas of the muckle publication Beverage World (www.beverageworld.com), there are some key factors in making a new beverage product successful. These factors are1) misrepresent product exciting for the younger consumer,2) Let the label tell a good story convince the consumer,3) Create great and exciting flavors, and4) Create added jimmy and credibility.We took these factors into account as we designed our initial product offerings.5. Product PlanOur initial product line is designed to address three relevant issues concerning vitamin supplements, obesity, and water quality. The three main product qualities are1) Fortif ied with Vitamin D3,2) Natural, no-calorie natural sweeteners, and3) Certified pharmaceutical quit.1. Fortified With Vitamin D3Over the last two years, there has been a rash of research emerging concerning the lack of Vitamin D in our diets. Many physicians agree that the levels of Vitamin D suggested by current U.S. guidelines are insufficient. The lack of Vitamin D in the diet is beginning to gain notoriety by pediatricians and bone doctors across the country giving rise to a new epidemic Vitamin D deficiency.The Functional Beverage group has designed a line of Health Waters that include levels of Vitamin D3. We will design our marketing campaign around the concerns for the lack of Vitamin D in the diet along with the health benefits of supplementing Vitamin D in the diet. Because there is not a one-size-fits-all recommendation for the amount of Vitamin D that should be supplemented in the diet, we have designed different formulations for targeted groups. This keeps in line with our strategy of micro-targeted waters. Therefore, in addition to optimizing our formulations for taste, other vitamins, sugar content, etc, we will also optimize for the levels of Vitamin D suggested for our targeted groups.2. Stevia The Natural, No-Calorie SweetenerThe Functional Beverage Group has chosen an extract of the Stevia plant as the primary sweetener in our enhanced water products. A recent article in the Wall Street Journal highlighted Pepsis and Cokes development of products using the Stevia plant (see WSJ, July 31, 2008 Beverage Wars Take on New Flavor). Massimo dAmore, chief administrator of PepsiCos beverage business in the Americas states that This is probably the biggest change in the formulation of beverages since the initial days of artificial sweeteners.3. Certified Pharmaceutical FreeAs evidence mounts of contaminants in some public water systems, unease about the water supply is growing. As detection technology improves, utilities are finding more contami nants in water systems. In early 2008, media reports of trace amounts of pharmaceuticals in water across the country drew solicitude from U.S. Senators and environmental groups, who are now displace for regulations of these substances in water systems. Health concerns extend to bottled waters according to the National Defense Research Council. A lot of bottled water is actually tap water. Consequently, there is no assurance that what is coming from the bottle is any safer than what is coming from the tap, according to their studies. The Functional Beverage Group will certify each lot of water to be free of all pharmaceutical compounds. These results will be verified and/or tested by independent testing laboratories. In distinguish to escort water of the highest purity, we will start with purified spring water. If necessary, we will process/polish our feed water to a level of high purity utilizing industry mensuration methods.6. Initial Product Designbeverage marketers may be be st served and this is the key point by classifying products according to the new evolving need states that define our consumer. Michael BellasBarringtons School District 202 dairy dilemma is an example of a discussion playing out across the country, as educators try to reconcile two concerns childhood obesity and insufficient atomic number 20 intake. Even some experts have trouble coming up with a satisfying answer. Chicago Tribune, Nov. 19, 2009FormulationsWe will formulate and bottle our products using purified Wisconsin spring water. Our initially proposed products are1) Infant Water, Certified Pharmaceutical Free (CPF) This product is the same as any nursery water sold on the store shelves today. However, each bottle will contain a CPF label stating that we have tested the water and certified it to be free of any obtrusive levels of pharmaceuticals. What concerned mother wouldnt choose our product over one that has not been certified?2) X-Y-Teen (Young G) Formula The tar get market for this formula will be children in grades K-12. This formula, containing Calcium, Vitamin D3, protein, and natural sweeteners will be marketed directly to school nutritionists/dieticians as a fitting alternative to milk. According to an article in the November 12, 2009 edition of the Chicago Tribune, there is a discussion playing out across the country as educators try to reconcile two concerns childhood obesity and insufficient calcium and Vitamin D intake. According to the article, even some experts have trouble coming up with a satisfying answer. This product is the satisfying answer.3) Womens Formula designed to supplement nutritional requirements of women especially those of childbearing age. Our formulation will contain Calcium, Vitamin D3, and other vitamins and minerals master(prenominal) to womens health. In addition, emerging research suggests the cursory consumption of 1,000 IU of Vitamin D3 is associated with the support of breast health. A claim we can make in the marketing of our product.4) General (Active Adult) Formula A formula for the masses that contain low levels of Vitamin D3, Calcium, and other electrolytes. This formula is designed for the consumer to drink multiple bottles per day, hence the lower levels of vitamins and minerals. This formula will compete with the more mainstream vitamin enhanced water products and is targeted to replace the ever decreasing carbonated soft drink market.5) Extreme Sports Formula This product is designed for professional athletes and amateurs who participate in endurance sports or multiple bouts of impetuous exercise. The product contains Calcium and Vitamin D3 for stronger bones as well as increased amounts of electrolytes for morecomplete hydration. This formula is designed for the rigors of professional sports and can have variations for other professional sports endorsers. The target market consists of professional athletes and amateurs who participate in endurance sports or multip le bouts of intense exercise. We are designing an MV-7 formulation of the Extreme Sports formula for Michael Vicks comeback to the NFL. This formulation is to be sold in markets where Michael Vick has a strong marketing and brand recognition presence. Additionally, we are in discussions with Pierre doubting Thomas of the New Orleans Saints to come aboard as an endorser.Our future product offerings may include1) Winter Formula This formulation will include higher(prenominal) levels of vitamin D for the winter months to address the lack of sunlight available in winter months.2) Acai Berry Formula Acai berries, found in the Amazon, are believed to have some very healthy qualities. Wal-Mart has recently entered the market for Acai Berry Juice and sold approximately $40 million worth of the juice within the first 90 days.3) Baby Boomers Formula A formulation designed for active adults who are ages 45 and older. The target demographic has a keen consciousness of health related issues and an above average amount of disposable income.4) Other Formulas These can include energy drinks, other enhanced water formulations, natural juices, and intoxicant based beverages.Container DesignBecause Vitamin D is sensitive to both light and oxygen (air), the traditional plastic bottle is not suitable for our formulation designs. We look at that being an added bonus because it forces us to use a newer, up-scale, and more hip package design the aluminum bottle. The use of this packaging further differentiates our beverages from the typical bottledwater and vitamin waters. An added advantage to using the aluminum bottle is the ability to added extremely artistic graphics to the outside of the packaging adding even more product distinction without the expense of a separate label. According to CCL Container, manufacturer of an aluminum bottle product, the aluminum bottle offers distinct advantages, including the ability of top-to-bottom shaping, chill-retention, re-sealability and durability.The use of the aluminum bottle has added significance over the plastic bottle as well when it comes to the environment. Because there are more green initiatives implement by both federal and local environmental concerns, it is important that product packaging is forward looking in terms of meeting any new environmental regulations. According to the Recycling Revolution web site (www.recycling-revolution.com/recycling-facts.html), these facts, among others, are worth considering about the use of aluminum for packaging1. A used aluminum can is recycled and back on the grocery shelf as a new can, in as little as 60 days a process known a closed-loop recycling.2. Because so many of them are recycled, aluminum cans account for less than 1% of the total U.S. waste stream according to EPA estimates.3. Americans use 2,500,000 plastic bottles every hour with most of them being thrown and twisted away.After considering product stability, costs, and environmental issues, we h ave concluded that the aluminum bottle is the perfect packing for our product design.7. Trademarks, Patents, Copyrights, Licenses, RoyaltiesWe will seek trademark protection for all of our product brand names, designs, logos, and relevant phrases. In addition, we may patent some of our formulas and processes. However, we feel that keeping our formulations and processes a trade secret will offer break in protection that securing a patentfor the these items. We will review each situation on a case-by-case basis, in consultation with our legal team, as we make decisions on whether or not to pursue patent protection for any of our formulations or processes.8. Government ApprovalsThe United States Food and Drug Administration (FDA) regulates bottled water as a food product. The FDA has realised specific rules for bottled water, including Standard of Identity Regulations that define different types of bottled water, and Standard of Quality Regulations that establish minimum levels for c ontaminant (microbial, chemical, and radiological).The FDA has also established Good Manufacturing Practices (cGMP) regulations for the processing and bottling of drinking water. These rules require that bottled water must be safe as well as processed, bottled, held and transported under sanitary conditions. Processing practices intercommunicate in the cGMP regulations include protection of the water source from contamination, sanitation at the bottling facility, quality control to assure the bacteriological and chemical safety of source water, and take and testing of source water and the final product for microbiological, chemical, and radiological contaminants. Our bottling group will be required to maintain source approval and testing records in the event of any government inspection.Our bottling group may be subject to additional inspection by state and local licensing agency, health agencies, and/or environmental agencies. Procedures and protocols will be in place to ensure f ull compliance with all federal, state, and local rules and ordinances.In addition, all of our ingredients, including Vitamin D3, are on the FDA list of ingredients that are approved as GRAS (Generally Recognized as Safe). Consequently, no approvals are required for adding these ingredients to bottled water. However, there may some restrictions on how much can be added to the bottled water product. Our formulations will be well below those limits.9. Product LiabilityWe will purchase product liability insurance and/or an umbrella policy in addition to the product liability insurance coverage that is held by any of our suppliers. We are depending on our legal team to give us further steering on the types and amounts of insurance we should obtain in order to protect the organization from any product liability or other claims.10. ProductionAll output signal will be performed by our subsidiary operating company Functional Foods & Beverages, Inc. In addition, we will qualify contract bo ttlers to ensure a continuum of production in the event our primary production facility is out of service or in the event we would need excess production capacity in order to meet unanticipated product demand.11. Marketing Plan Fortified Beveragesbeverage marketers will open new vistas for growth. Their size and growth opportunities will be different their product positioning will be more specific. Michael Bellas (Beverage World)Three simple goalsAs we market our products and create brand awareness, we have three simple goals we look to accomplish1) Convert non-bottled water drinkers to enhanced bottled water drinkers,2) Convert bottled water drinkers to enhanced bottled water drinkers, and3) Convert others from competitors products.Our marketing plan is designed to efficiently accomplish these goals.A multi-prong approachWe are devising a multi-prong approach to our marketing efforts. We will develop a sales force to create relationships and alliances with people and organization s of influence in our target markets.Figure 6. Marketing PlanpicTarget Market School Districts Across the NationOne of the first formulations the FBG will design and develop will be the Young G formulation. This formulation which contains Calcium, Vitamin D3, protein, and reduced sugars, is an excellent alternative to milk. Children need about 32 ounces of milk daily just to get the recommended allotment of vitamin D. It is difficult getting children to drink eight ounces of milk, let alone 32 ounces. Our Vitamin D3 fortified Young G formulation is the drink for them. Having no fat and fewer calories than 2% milk also makes this an attractive product to highlight in First Lady Michelle Obamas new childishness Obesity Initiative. The size of this market is enormous. If we count only the children receiving subsidized lunches in the school system, we have a market that is 31 million children strong in more than 100,000 schools.Target Market Sports FansWe are very fortunate to have p rofessional football player Michael Vick as a member of our founding group. Mr. Vick straight off saw the potential of our proposed formulations and did not hesitate to come on board. Another formulation in the stages of development is our MV-7 formulation. This formulation will be marketed as the drink developed for his return to the NFL. Having Mr. Vick on board establishes immediate brand recognition and credibility for our products. Currently, he is receiving tons of mediaattention every time he hiccups. This media attention is invaluable. For example, experts estimate that last years giveaway of free Grand Slam breakfasts by Dennys generated roughly $50 million through free advertising. We look forward to cashing in on this media attention as well.Additionally, we are looking to sign additional celebrity endorsers from both the sports and entertainment arenas. We are currently in discussions with Pierre Thomas of the New Orleans Saints to bring him aboard as another celebrity endorser from the sports world.12. Competition ProfileThere are numerous competitors in the market for enhanced water products. Even with numerous products on the market, new brands can be highly successful. It is a matter of slip out a position in the market where your product has the perception that it does something the others are not doing. As shown in Figure 6 below, there is no huge product distinction from the major functional water brands. Propel Fitness Water includes calcium for stronger bones, however Vitamin D is required in order for the human body to absorb calcium.While it may be obvious to consider our major competitors to be other vitamin water products, we beg to differ. We feel that our major competitors and target market would be those who drink milk or use some other form of Vitamin D fortified consumer product. These products include cereals, cereal bars, and yogurts. Because of extensive research into Vitamin D deficiency, these products can make specific cla ims on their labels claims that the vitamin water products cannot make. Because our products are fortified with Vitamin D, we can make these same health claims. As a result, we can make this product stand well above the vitamin water products on the market.In the article Chocolate Milk Lovers Have a dismay About Bans, Chicago Tribune, November 12, 2009, it has been noted that children are not drinking white milk and that chocolate and strawberry milk products are too high incalories. The article goes on to express parents concerns that children are not getting enough Calcium because they are not drinking milk. The conclusion is that there is no suitable alternative to milk in the schools. We conclude then that milk is indeed our main competitor because we have designed the suitable alternative.Table 1. Competitive parityAdvantages Drawbacks Milk Well known source of Vitamin D & Calcium Lactose intolerance in many individuals Source of Protein and essential fats Not very mova ble needs refrigeration Strong marketing campaign USDA subsidized in schools Concerns about hormones $0.50 per 8 oz. serving Flavors are high in calories particular(a) shelf life Vitamin Waters Brand recognition Flavors are weak or medicine-like Large marketing budgets No true function Moving towards healthier product lines Product choices can be overwhelming Lower calories Some have high sugar content Natural flavors Not directly marketed to younger generation (target 18-35 year olds) $0.60 per 8 oz. serving FunctionalFoods Alternative sources of Vitamin D & Calcium Some products are dairy ( lactose Contained in mainstream food items usually breakfast specific Some are portable Some are not portable Brand recognition Perishable Cost per serving varies Aqua-D from the FBG, Inc intentional as a great tasting, low calorie direct replacement for milk No product history Vitamin D and Calcium containing alternative to more popular enhanced Major competition from Coke and Pepsi Products waters e.g. Vitaminwater Limited marketing budget Smaller bottles w/ lower price point (

Parenting Styles in the Family Crucible

The Family Crucible The Intense Experience of Family Therapy In The Family Crucible, a rum air of looking at family therapy is used. This approach probably would not be whateverthing that would be d i by therapist now. The more that we study systemic approaches the slight I believe that there be any individual businesss. With that being said there is a long reach that effects of parenting has on a child. * . Describe how Carolyn and David fit in terms of authoritarian, authoritative, and bailable forms of parenting. * Authoritative parents set clear and consistent limits for children.They are flexible still firm, whichs leads to children who are responsible, cooperative, and self reliant. * there are almost as many parenting styles in the world as there are parents. However, most experts beget classified parenting styles into three main categories authoritarian, permissive and authoritative. If you are aiming to raise a self-reliant, pleasant, well-be cookd child, the autho ritative parent go forth generally have the most success. * What is Authoritative Parenting? * Authoritative parents exercise control everyplace their children, without being controlling.They set rules and guidelines that they expect children to follow up on. But they also recognize that sometimes flexibility is called for. Authoritative parents often express love and affection to their children, without fear that such expressions of emotion may affect their ability to discipline. As their children get older, authoritative parents encourage more responsibility and freedom, within well-outlined rules. The American Academy of Pediatrics and other childrens health organizations state that children of authoritative parents usually capture up to be independent, socially successful, and respectful of authority. This style is sometimes also referred to as an indulgent or non-directive parenting style.* The inconsistency of the permissive parenting style often leaves devoted parents grieving for their parenting mistakes. * Permissive parents have the belief that very showing their child love and feeling their love, in return, is their ultimate goal in parenting. * They do love their children and are gamely bonded to them. But their relationship is one of equals or else than as parents to children. * To gain compliance from their children they will often resort to gift giving and even out right ribery, rather than setting boundaries and expecting obedience. * Permissive means to be lenient, liberal, lax and hands-off. During the 1960s, developmental psychologist Diana Baumrind depict three different types of parenting styles based on her researcher with preschool-age children. One of the main parenting styles identified by Baumrind is known as the authoritarian parenting style. Authoritarian parents have blue expectations of their children and have very strict rules that they expect to be followed tyrannically.According to Baumrind, these parents are obedi ence- and position-oriented, and expect their orders to be obeyed without explanation. People with this parenting style often utilize punishment rather than discipline, just are not willing or able to explain the reasoning behind their rules. Characteristics of the Authoritarian Parenting Style Authoritarian parents * Have strict rules and expectations. * Very demanding, but not responsive. * Dont express much warmth or nurturing. * Utilize punishments with little or no explanation. Dont give children choices or options. The Effects of Authoritarian Parenting Parenting styles have been associated with a variety of child outcomes including social skills and academic performance. The children of authoritarian parents * Tend to associate obedience and success with love. * Some children display more aggressive behavior out-of-door the home. * Others may act fearful or overly shy around others. * Often have lower self-esteem. * Have difficulty in social situations. intellectual Auth oritarian ParentingBecause authoritarian parents expect absolute obedience, children raised in such settings are typically very good at following rules. However, they may need self-discipline. Unlike children raised by authoritative parents, children raised by authoritarian parents are not encouraged to explore and act independently, so they never unfeignedly learn how to set their own limits and personal standards. While developmental experts agree that rules and boundaries are important for children to have, most believe that authoritarian parenting is too punitive and lacks the warmth, unconditional love and nurturing that children need.References Baumrind, D. (1967). Child-care practices anteceding three patterns of preschool behavior. Genetic Psychology Monographs, 75, 43-88. Baumrind, D. (1991). The influence of parenting style on adolescent competence and substance use. Journal of Early Adolescence, 11(1), 56-95. Maccoby, E. E. (1992). The role of parents in the socializin g of children An historical overview. Developmental Psychology, 28, 1006-1017. Santrock, J. W. (2007). A topical approach to life-span development, third Ed. New York McGraw-Hill. I believe the authors were instrumental in providing a clear example of what the family really needed and searched for. The family needed to realize that in order for the family to make a real smorgasbord they need to utilize a structure that included the intact family. They also needed to know that the therapists were completely serious and in control. Their stance was something I could completely agree upon. However, I do not agree that the family was arduous to question their authority or provide a strategy to defeat the new system in which they were beginning to enter.Barring this, the authors posed a series of questions that they powerfully believed the family was thinking. Did Don really wonder will the family undertake changing the whole family without me? Therefore, I did not agree with the asp ect of we know what youre thinking. I felt that this was too deep of an approach. The canonic underlining problem of the family was that they did not know how to communicate and could not establish their own structure to allow their family system to cash in ones chips in harmony.Another aspect of the text that I thought was fundamental and provided me with a different outlook on approaching a perceived problem was the way in which the two therapists began the therapy. The family entered into therapy by believing that Claudia was their entire problem and that her actions alone were the root of their dilemma. However, she was just the perceived problem. And in order for the parents to see that Claudia was only the perceived problem the therapists reversed the blame that the parents had projected on to their daughter.I believe this technique was most attractive. Through the art of helping the family to view their situation differently, the therapists initiated a second-order change a llowing the family to step outside their norm and see that their failure in marriage was affecting their parenting. Thus, the therapists gave Claudia meaning while reducing her feeling of failure and at the analogous time proposed the more serious problem that the parents had slowly began drifting away from each other and suffered the impasse of a deadening marriage.In my view, once the fundamental problem of the marriage was introduced and the family began to realize that each had a role in a family system that was failing, many changes began to take place. Most importantly, I saw the problems associated with scapegoating the children fall by the wayside that allowed the parents to confront the hard issues they had so skillfully avoided by dint of the dynamics they developed among themselves. It was good to see that confronting the parents with their underlining problem helped to reduce the polarization effect they were communicate on the family members around them.Now, this is not to say that all the issues disappeared instantly. There was still the fact that the parents triangulated the children in order to get reacquainted with their true feeling about one another. Likewise, a considerable amount of blame lingered throughout the entire therapy. And when the therapists tried to work the issues of blame, I had to disagree with there methods. It seemed as if they were constantly trying to educe a confrontation between the two blaming individuals in order to get the family to surface their real feelings and issues.Consequently, when the confrontations turned into physical fights the therapists seemed surprised that such emotional sadness took place. What more did they expect. I completely understood what they were trying to accomplish, however, I had a hard time understanding their methodology. As I look back through my notes, I noticed many of the same underlining factors that seemed to keep surfacing. First, both parents were consumed in the self. The f ather was constantly consumed with his work and the mother seemed completely bored with her life and cute a change.Here is where I had difficulty in understanding the authors point of view. They thought that the parents were not consumed in the self, but just had difficulty showing affection toward the other. Now, I believe the there was a lack of affection, however, if they were any more consumed in doing what the self wanted this may lead to more difficulty when confronting the Others wishes and the Selfs wants. I really got lost with this aspect. Another difficulty I have with the authors view on family therapy is the fact that they seemed to think that every issue was rooted in past family issues.This is a great aspect to try and tackle. However, trying to find out which issues in the past are the cause of the present problems can be very time consuming and expensive. I agree that this type of therapy can be revolutionary, but I do not believe that family therapy would be for e veryone. Subsequently, I would also agree that this book did a great job illustrating why sometimes family therapy and not individual therapy can be the right solution. Maybe, this mixed means is why I still have opposing emotions about this very intriguing approach.Developmental psychologists have long been interested in how parents impact child development. However, determination actual cause-and-effect links between specific actions of parents and later behavior of children is very difficult. Some children raised in dramatically different environments can later grow up to have remarkably similar personalities. Conversely, children who share a home and are raised in the same environment can grow up to have astonishingly different personalities than one another. Despite these challenges, researchers have uncovered convincing links between parenting styles and the effects these styles have on children.During the early 1960s, psychologist Diana Baumrind conducted a study on more th an 100 preschool-age children (Baumrind, 1967). Using naturalistic observation, parental interviews and other research methods, she identified four important dimensions of parenting * Disciplinary strategies * Warmth and nurturance * intercourse styles * Expectations of maturity and control Based on these dimensions, Baumrind suggested that the majority of parents display one of three different parenting styles. Further research by also suggested the addition of a fourth parenting style (Maccoby & Martin, 1983).The Four Parenting Styles 1. Authoritarian Parenting In this style of parenting, children are expected to follow the strict rules established by the parents. Failure to follow such rules usually results in punishment. Authoritarian parents fail to explain the reasoning behind these rules. If asked to explain, the parent might simply reply, Because I said so. These parents have high demands, but are not responsive to their children. According to Baumrind, these parents ar e obedience- and status-oriented, and expect their orders to be obeyed without explanation (1991). 2. Authoritative ParentingLike authoritarian parents, those with an authoritative parenting style establish rules and guidelines that their children are expected to follow. However, this parenting style is much more democratic. Authoritative parents are responsive to their children and willing to listen to questions. When children fail to meet the expectations, these parents are more nurturing and forgiving rather than punishing. Baumrind suggests that these parents monitor and impart clear standards for their childrens conduct. They are assertive, but not intrusive and restrictive. Their disciplinary methods are supportive, rather than punitive.They want their children to be assertive as well as socially responsible, and self-regulated as well as cooperative (1991). 3. Permissive Parenting Permissive parents, sometimes referred to as indulgent parents, have very a couple of(prenomina l) demands to make of their children. These parents rarely discipline their children because they have relatively low expectations of maturity and self-control. According to Baumrind, permissive parents are more responsive than they are demanding. They are nontraditional and lenient, do not require mature behavior, allow considerable self-regulation, and avoid confrontation (1991).Permissive parents are generally nurturing and communicative with their children, often taking on the status of a friend more than that of a parent. 4. Uninvolved Parenting An uninvolved parenting style is characterized by few demands, low responsiveness and little communication. While these parents fulfill the childs basic needs, they are generally detached from their childs life. In extreme cases, these parents may even reject or neglect the needs of their children. The Impact of Parenting Styles What effect do these parenting styles have on child development outcomes?In addition to Baumrinds initial st udy of 100 preschool children, researchers have conducted numerous other studies than have led to a calculate of conclusions about the impact of parenting styles on children. * Authoritarian parenting styles generally lead to children who are obedient and proficient, but they rank lower in happiness, social competence and self-esteem. * Authoritive parenting styles tilt to result in children who are happy, capable and successful (Maccoby, 1992). * Permissive parenting often results in children who rank low in happiness and self-regulation.These children are more plausibly to experience problems with authority and tend to perform poorly in school. * Uninvolved parenting styles rank lowest across all life domains. These children tend to lack self-control, have low self-esteem and are less competent than their peers. Why Do Parenting Styles Differ? After learning about the impact of parenting styles on child development, you may wonder why all parents simply dont utilize an authorit ative parenting style. After all, this parenting style is the most likely to produce happy, confident and capable children.What are some reasons why parenting styles might vary? Some potential causes of these differences include culture, personality, family size, parental background, socioeconomic status, educational level and religion. Of course, the parenting styles of individual parents also combine to create a unique blend in each and every family. For example, the mother may display an authoritative style while the father favors a more permissive approach. In order to create a cohesive approach to parenting, it is essential that parents learn to cooperate as they combine various elements of their unique parenting styles.

Managing Resources And Controlling Budgets Essay

Evaluate how managing resources and controlling budgets can improve the performance of Asda. Its important for Asda to manage every told its resources and control its budgets to be successful. Managing resources and budgets gives Asda more structure and stability leading to high performance and success. If resources and budgets are not controlled then many problems could occur for Asda leading to unsound performance and failure. Managing the human resources department can help to build more reliable and hard lasting workforce and when managing human resources appropriately can lead to passing motivated and skilled staff and can defiantly improve the business performance. E.g. at Asda its important to provide staff with incentives so that they feel their work is being valued and they allow want to work harder to achieve targets. I believe that if the management of the human resources department is done well then that is the pick up element to bringing the business to success. If the staff are well trained and looked after, they will provide better customer service which in turn will attract more customers whence they will make more coin by just doing that one simple step, staff will also pick up to stack shelves quickly so that there is always fresh food for customers to buy.Managing physical and technological resources well can have substantial cost rescue benefits for Asda, ensuring that the building and the space inside is well maintained helps Asda work more efficiently because customers will be more pleased about changes made therefore it will give them a reason to shop at Asda and also it will make the staff pleased and stimulates them to work efficiently. It is important to have all equipment work e.g. machinery in the factories. Otherwise resources are being wasted and not used efficiently. This can have an impact on the performance because if machinery isnt working at all this would mean that Asda couldnt then produce its products.Asda will n eed to also make sure that they have enough tills working so that customers are served quickly Controlling costs and budgets is essential so that Asda are not overspending on the budget available. Budgets need to be planned carefully in advance and contingencies need to be added in so the business knows exactly how much money is available to spend on the specific department or investment on a new product in order for a budget to be agreed on. This will ensure that enough money is available for each department to carry out their jobs in order to meet the overall aims of the business.

Effects of Mercury Contaminated Fish on Consumer’s Health Essay

Mercury is an element that comes naturally in nature, or manu particularured by humans. It comes in different forms. According to the New jersey Department of Health, hectogram may be found as metallic mercury, a kind of silver-gray liquid that is harmful when exposed into the air and suspire in methylmercury, which may be ingested by eating tip inorganic mercury which can be found in over-the-counter drugs, batteries, and other pharmaceuticals, and is harmful when breathed in or swallowed and phenylmercury in household products wish well paints, cosmetics and toiletries and is harmful when breathed in, swallowed or passed through the skin (Kapsch, et. al, 1999). This paper delves into the mercury and its harmful effects on the seek population and ultimately, adverse effects on human health.Mercury in the Environment As noted higher(prenominal) up, mercury is found naturally in the environment. Paul Kapsch, Matt Landi and Sarah Scwartz writes that natural incidents and accid ents interchangeable forest fires and volcanic eruptions spew mercury into the air (1999). The Natural Resource Defense Council adds that power plants and certain chemicals manufacturers, as well as other industrial facilities release mercury into the air through their daily operations. The released mercury eventually ends up in the waterways and oceans. Fish in these ecosystems ingest the mercury, which people, in turn ingest by eating the fish. (NRDC, 2006). Mercury is to a fault present in many things that one has at home like fluorescent and neon lamps, mercury switches in chest freezes, ther closelyat probes, thermometers, barometers and other gauges, laboratory solutions and even dental amalgam (Kapsch, et. al, 1999). Paul Kapsch and his partners outlined the environmental carry on of mercury. Citing ExtoxNet (1999), Kapsch, et. al, stated that while mercury enters the environment, concentrations in the air and atmosphere is generally very low. Mercury, however, is deposited into forest ecosystems where it accumulates in highly toxic forms. Eventually it leads up to aquatic ecosystems, which in some cases contri unlesse to human health problems. The Natural Resource Defense Council added that when mercury enters into the various water systems, bacteria take it in and transfer it into a type of methyl mercury, which is easily absorbed by humans (1999). The NRDC also explained that the mercury then works it way up the food compass as larger fish eat smaller contaminated fish. Mercury, however, does not break down. Instead it accumulates in fish (1999). To illustrate the point, the NRDC stated that predatory fishes like sharks and mackerel have been found to have 10,000 times higher mercury concentration (1999).How Mercury Enters the Body Mercury can enter the body by living it in, swallowing or eating contaminated food, drinking contaminated water , or through the skin (Agency for poisonous Substances and Disease Registry, 2008). Consumption of conta minated fish, however, is one of the most dangerous way of getting mercury in the body since it involves methylmercury, which is easily absorbed through the gastrointestinal tract into a persons race rain cats and dogs (Agency for Toxic Substances and Disease Registry, 2008). In 2003, Dr. Jane Hightower, doctor of internal medicine at the California Pacific Medical Center in San Francisco, found that 89% of alive(p) patients had high mercury levels. Most of these participants had as much as four times the safe level of mercury in their blood stream. Participants in Dr. Hightowers study were chosen precisely because of their fish-heavy viandss. (NRDC, 2006). Once in the bloodstream, the mercury goes into various parts of the body. Methylmercury in pregnant women gets passed on into the infants blood stream and then into the childs brain. A nursing mother may pass the methylmercury through breast milk. (Agency for Toxic Substances and Disease Registry, 2008).Health Risks The NRD C says that mercury movie can be particularly hazardous for pregnant women and small children. The NRDC adds that mercury exposure can lead to cerebral palsy, mental retardation, blindness and deafness in infants and fetuses. Even with a minimal exposure, the child may be delayed in learning how to walk and talk, have low attention span and may later on develop learning disabilities (NRDC, 2006). And the numbers are alarming. In July 2005, researchers at the federal Centers for Disease Control and Prevention found that 1 in 17 women of childbearing age have more(prenominal) than 5.8 micrograms of mercury per liter of blood. The CDC stated that this level may pose a risk to the developing child (NRDC, 2006). Mercury-contaminated fish is not just dangerous for children and pregnant women but it is also dangerous for adults (Mercola.Com, 2003). Mercola.Com related that mercury destroys the nerve tissues, the visual cortex and the cerebellum. It affects complex movements and balance. It also leads to problems in attention span and language. It also decreases concentration, deftness and verbal memory in adults. (Mercola.Com, 2003). For some adults, mercury poisoning can lead to fertility problems and blood pressure regulation problems. It also causes memory loss, vision loss, numbness in the fingers and toes, and tremors. It is suspected that mercury exposure also leads to heart disease (NRDC, 2006). The Agency for Toxic Substances and Disease Registry warned that the nervous system is prone to mercury contamination. The Agency said that in this type of mercury poisoning, some people who consumed seed grains and fish contaminated with large amounts of methyl mercury developed severe brain and kidneys damage. The Agency explains that mercury accumulates in the kidneys, so it damages it more. (Agency for Toxic Substances and Disease Registry, 2008).* * * The above discussion shows that consumption of mercury contaminated fish is very dangerous for consumers health, and is a source of different diseases especially in (but not limited to) children and pregnant women. Studies have concluded that mercury poisoning have caused several conditions and diseases from simple memory loss, loss of concentration, fertility problems to something as grave and irreparable as mental retardation and kidney ailments. And studies on the relationship between mercury and other, more life-threatening diseases like heart ailments are currently underway. The growing body of shew all points to some disease that can be traced to mercury poisoning. Consumers have to actively control their fish diets. If they are fond of eating fish, they might call back it useful to regularly check and look for advisories regarding mercury contamination in their area. It is also recommended that they regularly check their own mercury levels and if they found their mercury levels higher they have to consult with their doctors immediately. Since mercury poisoning is more dangerous to p regnant women and small children, it might be best to veer away from eating fish altogether, and take up healthier choices such as vegetables and dairy products. Being more vigilant with regards to ones diet can reap long prevention that would help ensure optimum health. governing need to take much stronger steps to protect a far greater portion of people. Authorities must examine their antiquated safeguards designed to protect an average person from an average amount of methyl mercury in fish and take more protective and realistic actions against exposure to methyl mercury through food. Authorities need to constantly update themselves, as safe levels of mercury in the diet are constantly changing. In fact, the trend is that the required safe levels are getting higher with each new research that goes out of the pipeline. Public health authorities, as well as community leaders, or any health-related organization, must come together to inform, educate and empower the creation about the dangers of fish consumption, mercury contamination, and adverse health effects. Information is the best weapon against mercury contamination, without it, no amount of public policy will be sufficient or effective. The public needs to be aware of what mercury does to the body, the diseases associated with it, where mercury could be found, how it gets into your body, what measures are to be done. More than anything, it is high time to look at more in effect(p) ways of disposing all types of mercury. Since mercury could be found in nature, it will be next to impossible to eradicate it. What one could hope for is to reduce environmental damage from the mercury that we can control. If people could somehow take care and reduce the amount of mercury that goes into the environment as waste, people would be protect not only the oceans and the fish, but also themselves. Taking care of the environment would ensure sustainability in the future and would drastically decrease mercuryand in fact and principleall types of contamination. In effect, stopping or greatly reducing mercury contamination and all the ill effects associated with it takes the effort of everybody in the community, but it starts mainly with your self.ReferencesAgency for Toxic Substances and Disease Registry (Content source) Sidney Draggan and EmilyMonosson (Topic Editors). 2008. Public Health Statement for Mercury. In Encyclopedia of Earth. Eds. Cutler J. Cleveland (Washington, D.C. Environmental Information Coalition, National Council for Science and the Environment). First published in the Encyclopedia of Earth November 13, 2007 Last revised January 24, 2008 Retrieved April 2, 2008. Jeremy Laurence, (8 March, 2007) Fish Contaminated With Mercury Pose Worldwide Threat toHealth. The Independent. Retrieved on 3 April 2008. Kapsch, Paul, Landi, Matt and Schwartz Sarah. (1999). Mercury. University of Vermont. Retrieved on 3 April 2008. Learn About Mercury and Its Effects, (2006) Natural Resource Def ense Council. Retrieved on23rd March 2008. Mercury-Contaminated Fish Poses Health Risks to Adults, (2003) Mercola.com. Retrieved on25th March, 2008.

The Twilight Saga 4: Breaking Dawn 6. DISTRACTIONS

My entertainment became the number- iodin priority on isle Esme. We snorkeled (well, I snorkeled sequence he flaunted his ability to go with erupt oxygen indefinitely). We explored the sm completely jungle that circinate the rocky little peak. We visited the parrots that lived in the canopy on the s come come outh end of the island. We watched the sunset from the rocky western cove. We swam with the porpoises that played in the warm,shal slump waters there. Or at least I did when Edward was in the water, the porpoises disappe bed as if a shark was near.I knew what was going on. He was smacking to abide by me busy, distracted, so I that wouldnt unf archaic badgering him nigh the sex thing. Whenever I tried to talk him into taking it easy with one of the million DVDs under the big-screen plasma TV, he would lure me out of the abide with magic words corresponding coral reefs and submerged caves and sea turtles. We were going, going, going all day, so that I found myself complet ely famished and tucker when the sun eventually set.I drooped over my plate subsequently I finished dinner e genuinely night once Id actually fallen slumberous right at the table and hed had to carry me to bed. Part of it was that Edward always made too much food for one, only when I was so hungry after swimming and clim hive awayg all day that I ate most of it. Then, full and worn out, I could barely keep my eyes open. All scrap of the plan, no doubt.Exhaustion didnt help much with my attempts at persuasion. moreover I didnt give up. I tried reasoning, pleading, and grouching, all to no avail. I was usually unconscious(p) to begin with I could really press my case far. And so my fantasys felt so real nightmares mostly, made more vivid, I guessed, by the too-bright colors of the island that I woke up tired no matter how long I slept.About a week or so after wed gotten to the island, I decided to try compromise. It had worked for us in the past.I was sleeping in the b lue inhabit now. The cleaning crew wasnt due until the next day, and so the white room smooth had a snowy blanket of land. The blue room was smaller, the bed more reasonably proportioned. The walls weredark, paneled in teak, and the fittings were all luxurious blue silk.Id taken to arrive on some of Alices lingerie collection to sleep in at night which werent so revealing compared to the scanty bikinis shed packed for me when it came right d proclaim to it. I wondered if shed figuren a vision of why I would indispensableness much(prenominal) things, and then shuddered, embarrassed by that thought.Id started out slow with innocent ivory satins, worried that revealing more of my skin would be the opposite of helpful, but ready to try anything. Edward beted to notice nothing, as if I were wearing the same ratty old swrusts I wore at home.The bruises were much better now yellowing in some quads and disappearing alto crushher in early(a)s so tonight I pulled out one of the scarier pieces as I got ready in the paneled bathroom. It was black, lacy, and embarrassing to insure at even when it wasnt on. I was careful not to look in the mirror before I went back to the bedroom. I didnt want to lose my nerve.I had the satisfaction of watching his eyes pop open wide for unless a encourage before he masteryled his expression.What do you speculate? I asked, pirouetting so that he could see e very angle.He cleared his throat. You look beautiful. You always do.Thanks, I express a bit sourly.I was too tired to resist climbing quickly into the soft bed. He put his armor near me and pulled meagainst his chest, but this was routine it was too hot to sleep without his cool body close.Ill make you a deal, I said sleepily.I give not make any deals with you, he answered.You havent even heard what Im absentering.It doesnt matter.I sighed. Dang it. And I really wanted Oh well.He rolled his eyes.I unsympathetic mine and let the bait sit there. I yawned.It took o nly a minute not long abounding for me to zonk out.All right. What is it you want?I gritted my teeth for a second, fighting a pull a face. If there was one thing he couldnt resist, it was an opportunity to give me something.Well, I was thinking I know that the whole Dartmouth thing was just supposed to be a plough story, but honestly, one semester of college probably wouldnt kill me, I said, echoing his words from long ago, when hed tried to persuade me to put off becoming a vampire. Charlie would get a thrill out of Dartmouth stories, I bet. Sure, it might be embarrassing if I cant keep up with all the brainiacs. Still eighteen, nineteen. Its really not such a big difference. Its not like Im going to get crows feet in the next year.He was silent for a long moment. Then, in a low voice, he said, You would wait. You would stay pitying.I held my tongue, letting the offer sink in.Why are you doing this to me? he said by dint of his teeth, his tone suddenly angry. Isnt it hard eno ugh without all of this? He grabbed a yieldful of lace that was ruffled on my thigh. For a moment, I thought he was going to rip it from the seam. Then his hand relaxed. It doesnt matter. I wont make any deals with you.I want to goto college. no. you dont. And there is nothing that is worth risking your life again. Thats worth hurting you.But I do want to go. Well, its not college as much as its that I want I want to be human a little while longer.He closed his eyes and exhaled through his nose. You are making me insane, Bella. Havent we had this argument a million times, you always begging to be a vampire without delay?Yes, but well, I have a reason to be human that I didnt have before.Whats that?Guess, I said, and I dragged myself off the pillows to kiss him.He kissed me back, but not in a way that made me think I was winning. It was more like he was beingness careful not to hurt my feelings he was completely, maddeningly in control of himself. Gently, he pulled me away after a moment and cradled me against his chest.You are so human, Bella. Ruled by your hormones. He chuckled.Thats the whole point, Edward. I like this get of being human. I dont want to give it up yet. I dont want to wait through years of being a blood-crazed newborn for some part of this to have back to me.I yawned, and he smiled.Youre tired. Sleep, love. He started humming the lullaby hed composed for me when we first met.I wonder why Im so tired, I muttered sarcastically. That couldnt be part of your scheme or anything.He just chuckled once and went back to humming.For as tired as Ive been, youd think Id sleep better.The song broke off. Youve been sleeping like the dead, Bella. You havent said a word in your sleep since we got here. If it werent for the snoring, Id worry you were slipping into a coma.I ignored the snoring jibe I didnt snore. I havent been tossing? Thats weird. normally Im all over the bed when Im having nightmares. And shouting.Youve been having nightmares?Vivid ones . They make me so tired. I yawned. I cant believe I havent been babbling nigh them all night.What are they about?Different things but the same, you know, because of the colors.Colors?Its all so bright and real. Usually, when Im dreaming, I know that I am. With these, I dont know Im asleep. It makes them scarier.He sounded disturbed when he rundle again. What is scareing you?I shuddered slightly. Mostly I hesitated.Mostly? he prompted.I wasnt sure why, but I didnt want to tell him about the tiddler in my recurring nightmare there wassomething private about that particular horror. So, instead of giving him the full description, I gave him just one element. Certainly enough to frighten me or anyone else.The Volturi, I whispered.He hugged me tighter. They arent going to bother us anymore. Youll be immortal soon, and theyll have no reason.I let him comfort me, feeling a little guilty that hed misunderstood. The nightmares werent like that, exactly. It wasnt that I was afraid for my self I was afraid for the boy.He wasnt the same boy as that first dream the vampire child with the bloodred eyes who sat on a pile of dead people I loved. This boy Id dreamed of four times in the last week was definitely human his cheeks were flushed and his wide eyes were a soft green. But just like the other child, he shook with fear and hopelessness as the Volturi closed in on us.In this dream that was both new and old, I simply had to protect the unknown child. There was no other option. At the same time, I knew that I would fail.He saw the desolation on my grammatical construction. What can I do to help?I shook it off. Theyre just dreams, Edward.Do you want me to sing to you? Ill sing all night if it will keep the bad dreams away.Theyre not all bad. Some are nice. So colorful. Underwater, with the fish and the coral. It all seems like its really happening I dont know that Im dreaming. Maybe this island is the problem. Its really bright here.Do you want to go home?No. No, n ot yet. Cant we stay awhile longer?We can stay as long as you want, Bella, he promised me.When does the semester start? I wasnt paying prudence before.He sighed. He may have started humming again, too, but I was under before I could be sure.Later, when I awoke in the dark, it was with shock. The dream had been so very real so vivid, so sensory. I gasped aloud, now, disoriented by the dark room. Only a second ago, it seemed, I had been under the brilliant sun.Bella? Edward whispered, his arm tight around me, shaking me lightly. Are you all right, sweetheart?Oh, I gasped again. Just a dream. Not real. To my utter astonishment, snap overflowed from my eyes without warning, gushing plenty my face.Bella he said louder, alarmed now. Whats wrong? He wiped the tears from my hot cheeks with cold, frantic fingers, but others followed.It was only a dream. I couldnt contain the low dent that broke in my voice. The senseless tears were disturbing,but I couldnt get control of the staggerin g grief that gripped me. I wanted so badly for the dream to be real.Its okay, love, youre fine. Im here. He rocked me back and forth, a little too fast to soothe. Did you have another nightmare? It wasnt real, it wasnt real.Not a nightmare. I shook my head, scouring the back of my hand against my eyes. It was a good dream. My voice broke again.Then why are you crying? he asked, bewildered.Because I woke up, I wailed, wrapping my arms around his cope in a chokehold and sobbing into his throat.He laughed once at my logic, but the sound was tense with concern.Everythings all right, Bella. Take cryptical breaths.It was so real, I cried. I wanted it to be real.Tell me about it, he urged. Maybe that will help.We were on the beach. I trailed off, pulling back to look with tear-filled eyes at his anxious angels face, dim in the darkness. I stared at him broodingly as the unreasonable grief began to ebb.And? he finally prompted.I blinked the tears out of my eyes, torn. Oh, Edward Tell me, Bella, he pleaded, eyes wild with worry at the pain in my voice.But I couldnt. Instead I clutched my arms around his neck again and locked my mouth with his feverishly. It wasnt desire at all it was admit, acute to the point of pain. His response was instant but quickly followed by his rebuff.He struggled with me as gently as he could in his surprise, holding me away, grasping my shoulders.No, Bella, he insisted, looking at me as if he was worried that Id lost my mind.My arms dropped, defeated, the bizarre tears spilling in a fresh torrent smooth my face, a new sob rising in my throat. He was right I must be crazy.He stared at me with confused, anguished eyes.Im s-s-s-orry, I mumbled.But he pulled me to him then, hugging me tightly to his marble chest.I cant, Bella, I cant His moan was agonized.Please, I said, my plea thudding against his skin. Please, Edward?I couldnt tell if he was moved by the tears trembling in my voice, or if he was unprepared to deal with the suddenness o f my attack, or if his need was simply as unbearable in that moment as my own. But some(prenominal) the reason, he pulled my lips back to his, surrendering with a groan.And we began where my dream had left off.I stayed very still when I woke up in the morning and tried to keep my breathing even. I was afraid to open my eyes.I was lying across Edwards chest, but he was very still and his arms were not wrapped around me. That was a bad sign. I was afraid to admit I was awake and face his anger no matter whom it was directed at today.Carefully, I peeked through my eyelashes. He was staring up at the dark ceiling, his arms behind his head. I pulled myself up on my elbow so that I could see his face better. It was smooth, expressionless.How much trouble am I in? I asked in a small voice.Heaps, he said, but turned his head and smirked at me.I breathed a sigh of relief. I am sorry, I said. I didnt base Well, I dont know exactly what that was last night. I shook my head at the memory of the irrational tears, the crushing grief.You never did tell me what your dream was about.I guess I didnt but I sort of showed you what it was about. I laughed nervously.Oh, he said. His eyes widened, and then he blinked. Interesting.It was a very good dream, I murmured. He didnt comment, so a few seconds later I asked, Am I forgiven?Im thinking about it.I sat up, planning to examine myself there didnt seem to be any feathers, at least. But as I moved, an odd wave of vertigo hit. I swayed and fell back against the pillows.Whoa head rush.His arms were around me then. You slept for a long time. Twelve hours.Twelve?How strange.I gave myself a quick once-over while I spoke, trying to be inconspicuous about it. I looked fine. The bruises on my arms were still a week old, yellowing. I stretched experimentally. I felt fine, too. Well, better than fine, actually.Is the inventory complete?I nodded sheepishly. The pillows all appear to have survived.Unfortunately, I cant say the same for you r, er, nightgown. He nodded toward the foot of the bed, where several scraps of black lace were strewn across the silk sheets.Thats too bad, I said. I liked that one.I did, too.Were there any other casualties? I asked timidly.Ill have to buy Esme a new bed frame, he confessed, glancing over his shoulder. I followed his gaze and was shocked to see that large chunks of wood had apparently been gouged from the left side of the headboard.Hmm. I frowned. Youd think I would have heard that.You seem to be extraordinarily unobservant when your attention is differently involved.I was a bit absorbed, I admitted, blushing a deep red.He touched my burning cheek and sighed. Im really going to look out over that.I stared at his face, searching for any signs of the anger or remorse I feared. He gazed back at me evenly, his expression calm but otherwise unreadable.How are you feeling?7He laughed.What? I demanded.You look so guilty like youve committed a crime.I feel guilty, I muttered.So you sed uced your all-too-willing husband. Thats not a capital offense.He seemed to be teasing.My cheeks got hotter. The word seduced implies a certain amount of premeditation.Maybe that was the wrong word, he allowed.Youre not angry?He smiled ruefully. Tm not angry.Why not?Well. . . He paused. I didnt hurt you, for one thing. It was easier this time, to control myself, to channel the excesses. His eyes flickered to the damaged frame again. Maybe because I had a better idea of what to expect.A hopeful smile started to spread across my face. I told you that it was all about practice.He rolled his eyes.My stomach growled, and he laughed. breakfast time for the human? he asked.Please, I said, hopping out of bed. I moved too quickly, though, and had to stagger drunkenly to regain my balance. He caught me before I could mishandle into the dresser.Are you all right?If I dont have a better sense of equilibrium in my next life, Im demanding a refund.I cooked this morning, frying up some eggs too hungry to do anything more elaborate. Impatient, I flipped them onto a plate after just a few minutes.Since when do you eat eggs sunny-side up? he asked.Since now.Do you know how many eggs youve gone through in the last week? He pulled the trash bin out from under the sink it was full of empty blue cartons.Weird, I said after swallowing a scorching bite. This place is messing with my appetite. And my dreams, and my already dubious balance. But I like it here. Well probably have to leave soon, though, wont we, to make it to Dartmouth in time? Wow, I guess we need to find a place to live and stuff, too.He sat down next to me. You can give up the college pretense now youve gotten what you wanted. And we didnt agree to a deal, so there are no strings attached.I snorted. It wasnt a pretense, Edward. I dont spend my free time plotting like some people do. What can we do to wear Bella out today? I said in a poor impression of his voice. He laughed, unashamed. I really do want a little mo re time being human. I leaned over to run my hand across his bare chest. I have not had enough.He gave me a dubious look. For this? he asked, catching my hand as it moved down his stomach. Sex was the key all along? He rolled his eyes. Why didnt i think of that? he muttered sarcastically. I could have saved myself a lot of arguments.I laughed. Yeah, probably.You are so human, he said again.I know.A hint of a smile pulled at his lips. Were going to Dartmouth? Really?Ill probably fail out in one semester.Ill tutor you. The smile was wide now. Youre going to love college.Do you think we can find an apartment this late?He grimaced, looking guilty. Well, we sort of already have a house there. You know, just in case.You bought a house?Real estate is a good investment.I raised one eyebrow and then let it go. So were ready, then.Ill have to see if we can keep your before car for a little longer___Yes, heaven forbid I not be protected from tanks.He grinned.How much longer can we stay? I aske d.Were fine on time. A few more weeks, if you want. And then we can visit Charlie before we go to New Hampshire. We could spend Christmas with Renee___His words painted a very happy immediate future, one free of pain for everyone involved. The Jacob-drawer, all but forgotten, rattled, and i amended the thought for almost everyone.This wasnt getting any easier. instanter that Id discovered exactly how good being human could be, it was tempting to let my plans drift. Eighteen or nineteen, nineteen or twenty Did it really matter? I wouldnt change so much in a year. And being human with Edward The choice got trickier every day.A few weeks, I agreed. And then, because there never seemed to be enough time, I added, So I was thinking you know what I was saying about practice before?He laughed. Can you hold on to that thought? I hear a boat. The cleaning crew must be here.He wanted me to hold on to that thought. So did that mean he was not going to give me any more trouble about practici ng? I smiled.Let me explain the mess in the white room to Gustavo, and then we can go out. Theres a place in the jungle on the south I dont want to go out. i am not hiking all over the island today. I want to stay here and watch a movie.He pursed his lips, trying not to laugh at my disgruntled tone. All right, whatever youd like. Why dont you pick one out while I get the door?I didnt hear a knock.He cocked his head to the side, listening. A half second later, a faint, timid rap on the door sounded. He grinned and turned for the hallway.I wandered over to the shelves under the big TV and started scanning through the titles. It was hard to decide where to begin. They had more DVDs than a rental store.I could hear Edwards low, velvet voice as he came back down the hall, conversing fluidly in what I assumed was perfect Portuguese. Another, harsher, human voice answered in the same tongue.Edward led them into the room, pointing toward the kitchen on his way. The two Brazilians looked i ncredibly short and dark next to him. One was a round man, the other a slight female, both their faces creased with lines. Edward gestured to me with a proud smile, and I heard my name mixed in with a flurry of unknown words. I flushed a little as I thought of the downy mess in the white room, which they would soon encounter. The little man smiled at me politely.But the tiny coffee-skinned woman didnt smile. She stared at me with a mixture of shock, worry, and most of all, wide-eyed fear. Before I could react, Edward motioned for them to follow him toward the chicken coop, and they were gone.When he reappeared, he was alone. He walked swiftly to my side and wrapped his arms around me.Whats with her? I whispered urgently, remembering her panicked expression.He shrugged, unperturbed. Kaures part Ticuna Indian. She was raised to be more superstitious or you could call it more aware than those who live in the modern world. She suspects what I am, or close enough. He still didnt sound worried. They have their own legends here. The Libishomen a blood-drinking demon who preys exclusively on beautiful women. He leered at me.Beautiful women only? Well, that was kind of flattering.She looked terrified, I said.She is but mostly shes worried about you.Me?Shes afraid of why I have you here, all alone. He chuckled darkly and then looked toward the wall of movies. Oh well, why dont you choose something for us to watch? Thats an acceptably human thing to do.Yes, Im sure a movie will convince her that youre human. I laughed and clasped my arms securely around his neck, stretching up on my tiptoes. He leaned down so that I could kiss him, and then his arms tightened around me, lifting me off the floor so he didnt have to bend.Movie, schmovie, I muttered as his lips moved down my throat, twisting my fingers in his bronze hair.Then I heard a gasp, and he put me down abruptly. Kaure stood frozen in the hallway, feathers in her black hair, a large sack of more feathers in her arms, an expression of horror on her face. She stared at me, her eyes bugging out, as I blushed and looked down. Then she recovered herself and murmured something that, even in an unfamiliar language, was clearly an apology. Edward smiled and answered in a friendly tone. She turned her dark eyes awayand continued down the hall.She was thinking what I think she was thinking, wasnt she? I muttered.He laughed at my convoluted sentence. Yes.Here, I said, reaching out at random and grabbing a movie. Put this on and we can pretend to watch it.It was an old musical with smiling faces and fluffy dresses on the front.Very honeymoonish, Edward approved.While actors on the screen danced their way through a perky introduction song, I lolled on the sofa, snuggled into Edwards arms.Will we move back into the white room now? I wondered idly.I dont know. Ive already mangled the headboard in the other room beyond repair maybe if we limit the destruction to one area of the house, Esme might invite u s back someday.I smiled widely. So there will be more destruction?He laughed at my expression. I think it might be safer if its premeditated, rather than if I wait for you to assault me again.It would only be a matter of time, I agreed casually, but my pulse was racing in my veins.Is there something the matter with your heart?Nope. Healthy as a horse. I paused. Did you want to go survey the demolition zone now?Maybe it would be more polite to wait until were alone. You may not notice me tearing the furniture apart, but it would probably scare them.In truth, Id already forgotten the people in the other room. Right. Drat.Gustavo and Kaure moved quietly through the house while I waited impatiently for them to finish and tried to pay attention to the happily-ever-after on the screen. I was starting to get sleepy though, according to Edward, Id slept half the day when a rough voice startled me. Edward sat up, keeping me cradled against him, and answered Gustavo in flowing Portuguese. Gustavo nodded and walked quietly toward the front door.Theyre finished, Edward told me.So that would mean that were alone now?How about tiffin first? he suggested.I bit my lip, torn by the dilemma. I was pretty hungry.With a smile, he took my hand and led me to the kitchen. He knew my face so well, it didnt matter that he couldnt read my mind.This is getting out of hand, I complained when I finally felt full.Do you want to swim with the dolphins this afternoon burn off the calories? he asked.Maybe later. I had another idea for burning calories.And what was that?Well, theres an awful lot of headboard left But I didnt finish. Hed already swept me up into his arms, and his lips still mine as he carried me with inhuman speed to the blue room.